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Video landing pages already work: most people would rather watch than read. But a regular video plays the same way for everyone and leaves the next step below the fold. An interactive video asks a question, lets each viewer tap their own path, and puts the booking, the form or the reply inside the video itself.
Hi, I'm Sam. You clicked because onboarding takes too long. In a minute I'll show you how we fix it. First, which sounds like you?
A founder and a student sit through the same two minutes. Buttons in the video let each one skip to what they came for.
When the video ends, the moment passes. Put the button inside the video, while people are still listening.
Plays can't tell you why people left. A funnel map shows which answer each viewer picked and where they stopped.
The research
Video already sells, and giving viewers something to do adds attention and action. Here is what published surveys and platform data say.
85%
of consumers say watching a video has convinced them to buy a product or service.
Wyzowl, State of Video Marketing 2026 (266 respondents, late 2025)63%
would rather learn about a product from a short video. Only 12% would rather read an article, and 5% would choose a sales call.
Wyzowl, State of Video Marketing 202616%
average conversion rate of calls to action placed inside videos. Forms inside videos are completed by about a quarter of viewers.
Wistia, State of Video 2025 (36,000+ in-video CTAs from 2024)+47%
more time spent with interactive video ads than with the same ads without interaction. Just having the option made them 32% more memorable.
Magna and IPG Media Lab, 2017, via Marketing Dive+6%
lift in purchase intent from interactive video formats, against +3% for standard video ads.
Verizon Media, Magna and IPG Media Lab, 202131%
of video marketers have used interactive video so far, so it still stands out.
Wyzowl, State of Video Marketing 2026These figures come from other companies' surveys and platform data, much of it about ads and hosted video. They are not CornerHello results; yours will depend on your audience, your offer and your video.
Example funnel
Each step is a short video, a question or an action. Buttons decide where people go next. Build it on the funnel map in a few minutes.
Step 1 · Video
The hook
“Hi, I'm Sam. You clicked because onboarding takes too long. In a minute I'll show you how we fix it. First, which sounds like you?”
Step 2 · Video
Your path
“Here's how teams at your stage usually set it up, in under a minute.”
Step 3 · Calendar
Book a call
“Pick a time, and I'll bring an example from a team like yours.”
Step 4 · Form
Send me the plan
“Leave your email and I'll send the one-page plan today.”
Step 5 · Video, voice or text answer
Ask a question
“Not sure yet? Ask me anything, on video, voice or text.”
Welcome video script
Hi, I'm [name] from [company]. You're here because [the problem from your ad or email].
In the next minute I'll show you how we solve it, but first: which of these sounds most like you?
Tap one below and I'll show you the part that matters to you.
Fill in the brackets, look into the lens, smile, and record it on your phone. One take is fine.
Advertising rules apply to what you say in a video as much as to page copy. If you mention results, savings or customer stories, make sure they are true and typical, and disclose paid endorsements, as the FTC requires in the US.
FAQ
A page where the video leads: viewers tap buttons inside it to choose what to watch next, book a call, fill in a short form or reply. Every CornerHello funnel has a full-screen share link you can use as that page.
No. Use the share link as a new page for an ad or email, or add the bubble to the landing page you already have with one line of code.
One is enough to start: a welcome with buttons that lead to a booking, a form or a reply. Add a short clip for each path when you see which ones people choose.
The funnel map shows how many viewers took each path and where they stopped, and every booking, form and reply lands in your inbox with the path that led to it.